Promoting Vermilion with #44089 Hashtags

At the June 18th meeting of the Vermilion Business Connection hosted by Martino’s International Cafe, members of the business community were introduced to a rollout for a hashtag program to help boost social media presence for Vermilion businesses and tourism recognition.

If you are just getting comfortable with using hashtags in your social media efforts, read on to get a better understanding of what whey are, how they work and how to use them to your best advantage…and then start using them!

What is a hashtag [#]?

■  A word or phrase preceded by a hash sign (#) used on social media websites and applications to identify messages on a specific topic.
■  Examples: #44089, #44089dine, #44089shop, #44089play, #44089stay

Why do hashtags matter?

■  When you use a hashtag it makes your post searchable to other people who aren’t currently following you.
■  Hashtags boost engagement. They allow for other people to associate with your business. This is a great way to stay in touch with your audience.
■  When you search these hashtags, you can then re-share the customers posts on your social channels.
■  Hashtags boost your marketing campaigns and build your business brand as well as Vermilion’s brand.

#44089 Campaign on Facebook, Twitter + Instagram

■  Join other businesses as well as residents and tourists in this Vermilion-based social media campaign. When you share content, use hashtags. Here are some suggestions:
■  When you incorporate these hashtags with your content, the public posts will appear on the hashtags feed and will generate more awareness for Vermilion, Ohio.
■  These hashtags are not exclusive to anyone; we encourage everyone in Vermilion to partake in this campaign.
■  The overall goal is to build awareness of our town and to show consumers what Vermilion has to offer.
■  As a result of this campaign, consumers will come out to experience the great town of Vermilion.  

Which hashtags should I use?

As you incorporate hashtags into your social media content, start using the below hashtags that pertain to your post and business. When you and others incorporate these hashtags with your content, the public posts will appear on the hashtags feed and will generate more awareness for Vermilion, Ohio.


Note: When you use #44089 on Facebook, it does not highlight and is not actively searchable, however it’s encouraged that you use it consistently to build the #44089 brand awareness.

Not convinced hashtags matter? Statistics say yes!

■  There are 3.2 billion social media users daily, which equates to 42% of the population.
■  On average a person spends 2 hours and 22 minutes on social media daily.
■  Daily social media usage by generations:

  • 90.4% are Millennials

  • 77.5% are Gen Xers

  • 48.2% are Baby Boomers

■  69% of Millennials take a photo of their food before eating it.
■  User-generated posts shared to social channels see a 28% higher engagement rate than standard brand posts.
■  73% of marketers believe social media marketing has been “somewhat effective” or “very effective” for their business.
■  54% of social browsers use social media to research products.
■  71% of consumers who have a positive experience with a brand on social media are more likely to recommend the brand to their friends and family.
■  49% of consumers depend on social media Influencer recommendations

More takeaways

■  Your social media presence tells consumers you are active and willing to engage with them.
■  User-generated Content is a great way to share examples of customers using your products. This also builds brand trust and loyalty when people see others using your products.
■  Hashtags helps people find your content and make it easy for them interact with it on social media.
■ When you take good photos of your products and share it on your companies social feed, it will drive more awareness to your brand.
■  By implementing the #44089 hashtags, we as a community make Vermilion a stronger destination for people to visit. As a result, this can lead to larger foot traffic into your businesses.

This content and program is provided by Nikki Hannaway. Nikki is a public relations specialist at Adcom (CLE) providing public relations strategy and support for national and Northeast Ohio clients in the consumer sector. Experienced in social media and the marketing industry with a focus on consumer brands, travel and tourism, Nikki started a food blog called Cravecle in 2018. It was recently recognized by Cleveland Scene Magazine as one of the TOP 5 Instagram accounts to follow within their Best of Cleveland edition.