Shop Small Saturday is an American Express event that encourages people locally and all across American to support small, local businesses, the very heartbeat of our downtown. This is a wonderful opportunity to get a jump start on Christmas shopping, getting to know your local business owners and invest your dollars back into your community. Main Street Vermilion is the Welcome Center for Shop Small Saturday. Stop here first and pick up your canvas totes, buttons, balloons, crowns and other special Shop Small gifts. Shop small. Shop local. Shop Vermilion.