Shop Small Saturday is an American Express event that encourages people locally and all across American to support small, local businesses, the very heartbeat of our downtown. This is a wonderful opportunity to get a jump start on Christmas shopping, getting to know your local business owners and investing your dollars back into your community. Main Street Vermilion and your local merchants will have Shop Small Saturday canvas totes, buttons, balloons, crowns and more. Shop small. Shop local. Shop Vermilion.